On Saturday the Evening Star reported, Suffolk: Anger over ‘curious’ slogan adopted by tourism chiefs. Visit Suffolk are to use the slogan The Curious County in 2013 to attract visitors to the area and this has met with some rather extraordinary comment from local politicians:

David Ruffley (Conservative MP for Bury St Edmunds), “Idiotic and meaningless, if not positively dangerous.

Daniel Poulter (Conservative MP for Central Suffolk and North Ipswich), “It has got to be stopped!

Therese Coffey (Conservative MP for Suffolk Coastal), “Curious County does not give a very clear message about Suffolk. It [the word curious] is often used as a euphemism for something that is not quite right!

Guy McGregor (Conservative Suffolk County Councillor for Hoxne and Eye), “There is nothing curious about the attractions of Suffolk. There is nothing curious about our wonderful coast. There is nothing curious about the success of the Port of Felixstowe or about the horseracing industry at Newmarket.

We think Curious County is rather a good slogan and represents much that is important and special about the people and history of this area. We believe curiosity is to be cherished and encouraged.

Curiosity is the idea around which we are formed and the process by which we have made works and engaged with people for the past seven years. Curiosity by definition starts with a personal act of self expression. It can then develop to include and inspire others. In this way we have found so many kind and talented people in Suffolk, together making and sharing some curious and we hope wonderful projects.

We are joined by others in believing in the value of curiosity: Albert Einstein, Dorothy Parker, Barack Obama and Stephen Hawking, to name just a few.

Suffolk is certainly a curious and wonderful place. With the strange stories of Dunwich, Orford Ness and Cobra Mist, the Black Shuck, Rendlesham Forest and the Witchfinder General, to reward the inquisitive visitor.

As such the Curiosity Collective is very #proudtobecurious. Well done James Kindred for initiating this.

David Chatting, Co-Founder of the Curiosity Collective


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